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fiordistella

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Intervista a Panorama.it : come diventare Project Manager

PanoramaUltimamente, con il nuovo lavoro in B&B Hotels, faccio fatica ad aggiornare questo sito con regolarità. Il tempo non è tantissimo e sto portando avanti diversi progetti importanti.

Volevo però ringraziare Luca Orioli, che mi ha dedicato un'intervista sul suo blog.

Per chi fosse interessato a saperne di più il link è:http://blog.panorama.it/lavoro-in-corso/2012/09/28/lavoro-come-diventare-project-manager/

Titolo e tema dell'intervista: Lavoro, come diventare Project Manager

SEO: Cos’è il Page Rank – la popolarità di un sito

Google PagerankIl PageRank è un algoritmo di analisi che assegna un peso numerico ad ogni elemento di un collegamento ipertestuale d'un insieme di documenti, come ad esempio il World Wide Web, con lo scopo di quantificare la sua importanza relativa all'interno della serie. (Cit. Wikipedia)

In parole povere: il PageRank è la popolarità che ha il tuo sito sul web. Più il tuo sito è popolare e più fiducia acquisisci sui motori di ricerca. Più fiducia porta a più visibilità. Ed ecco perché prima o poi, se stai cercando visibilità, dovrai scontrarti con il PageRank della tua pagina web.

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SEO: il primo passo verso l'ottimizzazione di un sito web

Cweb marketing - seo specialist - primi su googleosa si intende per SEO? SEO e' un acronimo che sta per "Search Engine Optimization" ovvero l'ottimizzazione di un sito per i motori di ricerca. Applicando tecniche  e conoscenze e' infatti possibile aumentare la visibilita' di un sito web e posizionarlo al meglio nei risultati naturali di Google.

Chi e' e cosa fa un SEO Specialist? Il SEO Specialist e' una figura che affianca programmatori  e aziende ottimizzando un sito con il fine di migliorare il posizionamento del sito nei motori di ricerca.

Obiettivi e parole chiave. Prima di ottimizzare un sito e' necessario avere chiaro l'obiettivo. Quale argomento vogliamo trattare? Quali sono le pagine che vorremmo fossero piu' visitate? Da cosa guadagniamo?  Piu' ci poniamo domande specifiche e piu' sara' facile indirizzare l'ottimizzazione e individuare le parole chiave

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Come e perche' creare una campagna pubblicitaria su Facebook

Facebook ItaliaChe cos'è Facebook? Facebook e' il piu' popolare Social Network al mondo. Gli utenti che si registrano a Facebook possono creare una pagina con il proprio profilo (foto, interessi, ecc.) ed interagire con altri utenti.

Quante persone usano Facebook? Nel mondo sono piu' di 550 milioni gli iscritti a Facebook (di cui circa 15 milioni di italiani).

Perchè una campagna su Facebook: diamo i numeri: Il 50% degli utenti usano Facebook tutti i giorni. Ogni utente ha in media 130 amici. Gli utenti navigano per 700 bilioni di minuti al mese.

Ci sono 900 milioni di oggetti con cui interagire (es. pagine, gruppi ... ). In media ogni utente e' iscritto ad 80 gruppi/communities.

 

Il 70% degli utenti... NON e' americano. Sono "solo" 200 milioni gli utenti che si connettono da un dispositivo mobile. [Fonte: Facebook, per saperne di piu']

 

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I risultati del 3° Osservatorio Italiano sull’e-Business

Osservatorio - web marketing, i datiSi e' tenuto a Milano il Terzo Osservatorio Italiano sull'e-Business. Realizzato da eBit Innovation e Demoskopea ha analizzato il trend di utilizzo di strumenti e-Business e info-Commerce nel mercato italiano (sia b2b che b2c).

Se da una parte le aziende italiane iniziano a credere ed investire nell'e-Business anche le attivita' dei navigatori sembrano essere aumentate.

Il Terzo Osservatorio Italiano mette in luce l'intensificazione dell'utilizzo di: CRM (Customer, Relationship Management utilizzato dal 71% delle aziende), web marketing (71%), social media marketing (58%) e mobile (35%), segno che le aziende si stanno sempre piu' interessando al mercato online.

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Ultime notizie


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